Akbank ATM لومړنۍ دنده: د اتوماتیک ټیلر ماشین انټرفیس by Akbank T.A.S

Akbank ATM لومړنۍ دنده: د اتوماتیک ټیلر ماشین انټرفیس by Akbank T.A.S is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د انټرفیس، تعامل او د کارونکي تجربې ډیزاین Competition Category.

سپین زرانټرفیس· 2021

Akbank ATM لومړنۍ دنده: د اتوماتیک ټیلر ماشین انټرفیس

by Akbank T.A.S

Client: Akbank

د سپینو زرو A' Design Award جایزه Winner in انټرفیس Category

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The Design

About Akbank ATM لومړنۍ دنده: د اتوماتیک ټیلر ماشین انټرفیس

د اکبانک ATM یو ویب پر بنسټ انټرفیس دی چې د اتوماتیک ټیلر ماشینونو لپاره ډیزاین شوی. انټرفیس د ۱۰۲۴ x ۷۶۸ پکسلونو په سکرینونو کې ښودل کیږي او ډیری ژبې پکې ملاتړ کیږي، په شمول د انګلیسي، الماني، روسي او فرانسوي. یو شخصي شوی ډشبورډ د کارونکي د چلند نمونو او مالي پریکړو موډلونو پر بنسټ منځپانګه وړاندې کوي. ساده ترتیبونه او روښانه معلومات کارونکو سره مرسته کوي چې هر ګام تعقیب کړي. د موبایل په څیر لاره د اشنا تعاملاتو څخه ګټه اخلي، او منځنۍ راکړه ورکړه له پخوا څخه شاوخوا لس ثانیې لږ وخت نیسي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Akbank ATM لومړنۍ دنده: د اتوماتیک ټیلر ماشین انټرفیس د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Akbank ATM لومړنۍ دنده: د اتوماتیک ټیلر ماشین انټرفیس څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Akbank ATM لومړنۍ دنده: د اتوماتیک ټیلر ماشین انټرفیس یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Dimensions & Packaging: 1024px X 768px screens within an Automated-Teller-Machine device
Tags: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Production Technology: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Design Challenge: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Research: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspiration: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Project Duration: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Operation Flow: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Patents: Copyrights belong to Akbank T.A.Ş, 2020.
Team Members: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Image Credits: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020