Zhuliguan Hote هوټل لوګو by Zhongxiang Zheng

Zhuliguan Hote هوټل لوګو by Zhongxiang Zheng is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2021

Zhuliguan Hote هوټل لوګو

by Zhongxiang Zheng

Client: Zhongxiang Zheng

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Zhuliguan Hote هوټل لوګو

ژولیګوان یو تیم شوی هوټل دی چې د بانس کلتور باندې تمرکز کوي ، نمونه یې د بانس او تیر دواړو په څیر ښکاري ، خلک د نوي سفر پیل تمه کوي. لوګو له هیڅ شی څخه یو څه ته پرمختګ وړاندې کوي، کوم چې په اصل کې د فلسفې تاوزم څخه راځي. دا بدلون د دودیز چینایي تاوزم فلسفه لري "له تاو څخه ، یو زیږیدلی. له یو څخه ، دوه څخه ، له دوه څخه ، درې څخه ، له دریو څخه ، رامینځته شوی کائنات" ، پدې معنی چې "تاو لاره طبیعت تعقیبوي".

The Recognition

About the د اوسپنې A' Design Award جایزه

Zhuliguan Hote هوټل لوګو د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Zhuliguan Hote هوټل لوګو څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Zhuliguan Hote هوټل لوګو د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Dimensions & Packaging: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Tags: Brand , Research , Hotel , Logo , Culture
Production Technology: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Design Challenge: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Research: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inspiration: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Project Duration: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Operation Flow: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patents: Trademark (2019) Zhongxiang Zheng
Image Credits: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.