Family Series د بائیجیو بسته بندي by Mason Wang is a highly esteemed winner of the very prestigious 2021 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2021
Family Series د بائیجیو بسته بندي
by Mason Wang
Client: Gui Brewery Co., Ltd.
د برونز A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #117380The Design
About Family Series د بائیجیو بسته بندي
د کورنۍ لړۍ د ماوتای خوند لرونکي بائیجیو لپاره یوه بستهبندۍ ډیزاین دی، چې د دودیزې چینایي کلتور څلورو مهمو ژوندي پیښو لپاره جوړ شوی: واده، زیږون، د زیږون ورځ، او دندې لوړول. هره بسته د سور او طلايي رنګونو کاروي، هغه رنګونه چې د جشن او مینت سره تړاو لري. نقشونه د واده لپاره لوان او فینګ، د ماشومانو لپاره کیلین، د دندې لوړولو لپاره کروپ (کارپ) او طلايي اژدها، او د اوږد عمر لپاره صنوبر او سپین درنا شامل دي. د بوتل سینګارین برخې د زنګ (زنک) خالیټي د ریلیف اغیز او طلايي پوښ سره ډالی شوی دي. دوه ټوټیزه پوښ (کیپ) کله چې خلاص شي زیانمن کیږي، چې دا د جعلیت مخنیوي کې مرسته کوي.
The Recognition
About the د برونز A' Design Award جایزه
Family Series د بائیجیو بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Family Series د بائیجیو بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Family Series د بائیجیو بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
- Dimensions & Packaging
- Width 105mm x Depth 105mm x Height 260mm
- Tags
- Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
- Production Technology
- 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery. - Design Challenge
- The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
- Research
- When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
- Inspiration
- The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
- Project Duration
- This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
- Operation Flow
- Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
- Team Members
- Wuhan Pufan Advertising Co., Ltd
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