Better than Perfect مجله by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 د برونز A' Design Award جایزه in د چاپي او خپرشوو رسنیو ډیزاین Competition Category.
برونزچاپ· 2021
Better than Perfect مجله
Client: Gerhard Kirchschlaeger
د برونز A' Design Award جایزه Winner in چاپ Category
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- Verified Award Winner
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The Design
About Better than Perfect مجله
Better than Perfect یو د خواړو مجله ده چې د انټرنېټ د خواړو بلاګ په چاپي بڼه راوړي. تیارې (رecipes) خلاقانه خو ساده دي، او هره تیاره په یوه دوه مخیزه پاڼه کې د لویو عکسونو او سرزنده ټايپوګرافۍ سره وړاندې کیږي. ليدبڼه (لیآوټ) پراخه خالي ځای کاروي او د لیدو معمولي عادتونه ماتوي ترڅو بصري تنازع رامنځته کړي. مجله ۲۲ په ۳۱ سانتي متره اندازه لري او ۳۲ مخونه لري. له بیارغونې شوي د بیرچ کاغذ، ډیجیټل چاپ او د تار ګنډنې کارول شوي دي. د اجزاوو یوه فهرست مجله بندوي او کولی شي د پیرودنې لیست په توګه هم وکارول شي.
The Recognition
About the د برونز A' Design Award جایزه
Better than Perfect مجله د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Better than Perfect مجله څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Better than Perfect مجله اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine. - Dimensions & Packaging
- 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
- Tags
- Magazine, Photography, Typography
- Production Technology
- recycled paper made of birch, hp indigo digital printing
- Design Challenge
- A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
- Research
- Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
- Inspiration
- Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
- Project Duration
- The project started in july 2020 and finished in december 2020.
- Operation Flow
- The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
- Patents
- no IP / PATENTS / COPYRIGHTS
- Team Members
- Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
- Image Credits
- Photographer Karin Stöttinger
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