Three Emotions د برانډ پیژندنه by Tsuyoshi Omori

Three Emotions د برانډ پیژندنه by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2021

Three Emotions د برانډ پیژندنه

by Tsuyoshi Omori

Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

12,711

Verified Award Winner

Verify Award Status for #117934

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Three Emotions د برانډ پیژندنه

"درې احساسات" یوه د برانډ پیژندنه ده چې د جاپان لپاره یوې غیر انتفاعي بنسټ لپاره جوړه شوې ده. دغه بنسټ هڅه کوي چې د هینسن ناروغۍ روغتونونه د یونیسکو د نړیوال میراث په لړلیک کې شامل شي. لوگو درې انځورییزې نښې یوځای کوي چې کړاو، خپګان او هیله بیانوي. د هرې نښې خوله د یوې پُلې په بڼه ترتیب شوې ده، چې د "H" تورک هم ښکاري. دا پله یوې ریښتینې پلې ته اشاره کوي چې په هغه ټاپو کې جوړه شوې ده چیرې چې دوه روغتونونه موجود دي. د ۵۹۴ په ۸۴۱ ملي متر پوسترونه د بچیانو ښوونځیو، کوچنیانو باغونو او روغتونونو کې ښودل کیږي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Three Emotions د برانډ پیژندنه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Three Emotions د برانډ پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Three Emotions د برانډ پیژندنه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimensions & Packaging: Poster: Width 594mm x Height 841mm
Tags: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Production Technology: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Design Challenge: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Research: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiration: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Project Duration: This logo was released in May 2019, updated in April 2020.
Operation Flow: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patents: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Image Credits: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.