BonBonne Nuit د کاندي بسته بندي by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
اوسپنهبستهبندي· 2021
BonBonne Nuit د کاندي بسته بندي
by Ka Wai Tsun
Client: Ka Wai (Rae), Tsun
د اوسپنې A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #118219The Design
About BonBonne Nuit د کاندي بسته بندي
بان بونه نویي د کاندي لپاره د بسته بندۍ ډیزاین کولو یوه لړۍ ده. دا نوم دوه فرانسوي کلمې یوځای کوي، بان بان چې د کاندي معنی لري، او بونه نویي چې د ښه شپې معنی لري. دا مفهوم پیرودګلو ته دعوت ورکوي چې د خپلو روښانه (لیوسیډ) خوبونو خوند وڅکي. بسته بندۍ د مونتاژ سټایل کاروي چې د سریالیستیک عناصرو یوځای کوي. ځکه چې روښانه خوبونه د کنټرول وړ دي، په هر بسته بندۍ کې کیسه هغه هیله وړاندې کوي چې خلک ممکن یې ولري. د محصول مفهومي نومونه د دې لپاره جوړ شوي چې په ذهن کې تخیلي صحنې راپاروي. دا لړۍ درې کڅوړې، درې کوچني ګرد بکسونه، او دوه څنګلي (مستطیلي) لاسي بکسونه لري.
The Recognition
About the د اوسپنې A' Design Award جایزه
BonBonne Nuit د کاندي بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له BonBonne Nuit د کاندي بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. BonBonne Nuit د کاندي بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
- Dimensions & Packaging
- Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
- Tags
- Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
- Production Technology
- To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
- Design Challenge
- The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
- Research
- During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
- Inspiration
- There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
- Project Duration
- BonBonne Nuit was created and finished in March 2020 in Vancouver.
- Operation Flow
- Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
- Patents
- Copyrights belong to Ka Wai (Rae) Tsun, 2020.
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