Lidugaoliang Baijiu د الکولي مشروب بسته بندي by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2021
Lidugaoliang Baijiu د الکولي مشروب بسته بندي
by Wen Liu, HenHong Yang and Weijie Kang
Client: Jiangxi Lidu Liquor Industry Co.ltd
د برونز A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #119501The Design
About Lidugaoliang Baijiu د الکولي مشروب بسته بندي
لیدوگاولیانګ بایجیو د یوې چینایي شرابو لپاره د بسته بندۍ ډیزاین دی. بوتل یو هموار خمیدلی شکل لري او د واښه (سورغم) عناصرو سره نقشول شوی دی. ګردۍ سرپوښ او د بهرنۍ بکس پر مخ ګرد دایره د یوان کورنۍ (Yuan Dynasty) د پورسلین پر بنسټ ډیزاین شوي، هغه دوره چې د دې شرابو جوړول پکې پیل شوي و. زاویهلرونکی لیبل له چرمه جوړ شوی دی. بهرنی بکس چرم او فلز سره یوځای کوي او د یوې ګردۍ پلیټ په ګرځولو سره خلاصیږي. شنه رنګ د یوه لوړ کچې محصول سره سم کولو لپاره ژور شوی دی. بسته بندي په 120 ملي متره پلنوالي، 120 ملي متره ژوروالي او 330 ملي متره لوړوالي کې ده.
The Recognition
About the د برونز A' Design Award جایزه
Lidugaoliang Baijiu د الکولي مشروب بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Lidugaoliang Baijiu د الکولي مشروب بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Lidugaoliang Baijiu د الکولي مشروب بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
- Dimensions & Packaging
- Width 120mm* Depth 120mm* Height 330mm
- Tags
- Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
- Production Technology
- The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
- Design Challenge
- The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
- Research
- The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
- Inspiration
- The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
- Project Duration
- 2019.08-Now Shenzhen, China
- Operation Flow
- The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
- Team Members
- Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang
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