East Travel لومړنۍ دنده: د الکولي څښاک بسته بندي by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2021
East Travel لومړنۍ دنده: د الکولي څښاک بسته بندي
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About East Travel لومړنۍ دنده: د الکولي څښاک بسته بندي
د کتاب متن: East Travel د بایجو لپاره یوه د بسته بندۍ ډيزاین دی، چې دا یو دوديز چینايي تقطیر شوی مشروب دی. بوتل یو ساده استوانه یي ښيښه یي بڼه کاروي چې د پراخ توليد لپاره اسانه ده. سرپوښ د اوبو د څپو په بڼه جوړ شوی، چې د دم کولو په بهير کې د کارول شويو لوړ کیفیت لرونکو اوبو ته اشاره ده. لیبل د ځانګړي کاغذ څخه جوړ شوی، او انځور او د محصول نوم برنز شوي دي. بهرنۍ بسته بندي د فشار شوي بگاس (bagasse) څخه جوړه شوې، هغه ریشه چې د ګنو (شکرو) د تخمير وروسته پاتې کیږي، یو داسې توکی چې په طبیعي ډول تجزیه کیږي. دا ډيزاین د چینايي فولکلوري کلتور او د دوديزو دم کولو میتودونو څخه الهام اخلي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
East Travel لومړنۍ دنده: د الکولي څښاک بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له East Travel لومړنۍ دنده: د الکولي څښاک بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. East Travel لومړنۍ دنده: د الکولي څښاک بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
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