RingCentral Message Video Phone حرکتي ډيزاين by Not Real is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د فلم، ویډیو او انیمیشن ډیزاین Competition Category.
سپین زرفلم· 2021
RingCentral Message Video Phone حرکتي ډيزاين
by Not Real
Client: RingCentral
د سپینو زرو A' Design Award جایزه Winner in فلم Category
Verified Award Winner
Verify Award Status for #119618The Design
About RingCentral Message Video Phone حرکتي ډيزاين
RingCentral د #1 سوداګریز اړیکو پلیټفارم دی، چې ټول خلک او هر څه سره یو ځای راټولوي ترڅو کار ترسره شي. NotReal یو عمومي ویډیو رامنځته کړې ترڅو هغه ټول څه وښیي چې دا پیاوړی اپلیکیشن یې کولی شي، نو لیدونکي کولی شي یوه لنډه کتنه ترلاسه کړي چې دا محصول څومره پراخ او بشپړ دی. دلته د دریو نړیو شتون دی: ریښتینی، د کارونکي نقطه نظر چې د واقعي کاري حالاتو له لارې ښودل شوی. ډیجیټل، د جلا شویو UI لخوا جوړ شوی چې د اپلیکیشن ځانګړي ځانګړتیاوې په ګوته کوي. او تجریدي، د عمومي فعالیت د تشریح لپاره. د ویډیو په اوږدو کې، یو ټیم د اپلیکیشن له لارې یو محصول رامنځته کوي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
RingCentral Message Video Phone حرکتي ډيزاين د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له RingCentral Message Video Phone حرکتي ډيزاين څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. RingCentral Message Video Phone حرکتي ډيزاين یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.
NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is. - Dimensions & Packaging
- 1920 pixels x 1080 pixels at 24 frames per second
- Tags
- animation, design, 3D, CGI, ringcentral, video, software, motion graphics
- Production Technology
- It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
- Design Challenge
- In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes. - Research
- This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays). - Inspiration
- The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product. - Project Duration
- The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
- Operation Flow
- It's a video with no interaction or special operative instructions. Just hit Play!
- Team Members
- Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece - Image Credits
- All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.
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