Have A Good Tea د چای بسته بندي by Toshiki Okada

Have A Good Tea د چای بسته بندي by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2021

Have A Good Tea د چای بسته بندي

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

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Colors

The Design

About Have A Good Tea د چای بسته بندي

هیو ا ګوډ ټي یو بسته بندۍ ډیزاین دی چې د جاپان د تاریخي ښار کاوا ګوې کې تولید شوي خوندور چای لپاره جوړ شوی. دا بکس د ګیلاس ګل او د شپې ګیلاس ګل خوندونو لرونکی چای لري چې د ګیلاس ګل کتلو موسم لپاره ترتیب شوی دی. په لاس رسول شوي اوبprofessional رنګ نقشې د سیمې منظره ښیي، او د لوگو برخه د شاليد هنري کار څخه د بیلولو لپاره اُبهارول شوې (اُبهاره/نقشي شوې) ده. بکس اسانه نیول کیدونکی دی، د بیا کارونې وړ غیر ځلانده لوړ کیفیت لرونکي کاغذ څخه جوړ شوی او د بیا کارونې لپاره جلا کیدلی شي. دا ډیزاین موخه لري چې د چای کلتور ځوانانو ته وپیژني.

The Recognition

About the د برونز A' Design Award جایزه

Have A Good Tea د چای بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Have A Good Tea د چای بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Have A Good Tea د چای بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada