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Cat With Fruits د بسته بندۍ انځورګري by Rui Deng

Cat With Fruits د بسته بندۍ انځورګري by Rui Deng is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


سپین زرګرافیک· 2021

Cat With Fruits د بسته بندۍ انځورګري

by Rui Deng

Client: Hengdian college of film&television

د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category

Colors

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The Design

About Cat With Fruits د بسته بندۍ انځورګري

پیشو له میوو سره د وچو میوو د یو برانډ د بسته بندۍ لپاره جوړ شوی د انځورونو یوه لړۍ ده. هر انځور پیشوګانې ښیي چې له بېلابېلو میوو سره لوبې کوي. رنګونه د طبیعت له هغو عکسونو اخیستل شوي چې د ګرځنده ټیلیفون له کامرې سره اخیستل شوي و او بیا نرم رنګونه پیدا کولو لپاره غیر ساتوریت (desaturate) شوي دي. انځورونه په فوټوشاپ CC 2020 کې د A4 اندازې، ۲۹۷ په ۲۱۰ ملي مترو کې بشپړ شوي دي. طبیعي رنګ پالیټ د محصول د پاک او د ککړتیا پرته له خاصیت سره ملاتړ کوي. دا لړۍ د طبیعت پالنې (naturalism) نظر تعقیبوي او هدف یې دا دی چې لیدونکو ته یو آرام او دلاسا ورکوونکی احساس ورکړي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Cat With Fruits د بسته بندۍ انځورګري د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Cat With Fruits د بسته بندۍ انځورګري څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Cat With Fruits د بسته بندۍ انځورګري یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
Dimensions & Packaging
A4:297 x 210 mm for non-physical design.
Tags
Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
Production Technology
This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
Design Challenge
Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style.
Research
This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
Inspiration
Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
Project Duration
The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
Operation Flow
Discuss design concepts, collect materials, and draw sketches.
Patents
Patent No
Team Members
Chao Yang
Image Credits
Image #1-5:Illustrator,Rui Deng,2020.

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