Sogurt With Love and All Things Good د یخ کړل شوي یوګرت بسته بندي by Jimmy Chew is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
اوسپنهبستهبندي· 2021
Sogurt With Love and All Things Good د یخ کړل شوي یوګرت بسته بندي
by Jimmy Chew
Client: Sogurt
د اوسپنې A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #119936The Design
About Sogurt With Love and All Things Good د یخ کړل شوي یوګرت بسته بندي
سوګورت ویت لوو اینډ اول تینګز ګوډ د یخ کړل شوي یوګرت ایس کریم کپونو لپاره یوه بسته بندي ډیزاین ده. تازه رنګونه کارول شوي ترڅو یوه نږدې، خوندي او ښکلې برانډ اوریدنه منعکس کړي. پوښل شوي انځورونه د هر یو له لاسه جوړ شوي خوند دننه د کلیدي موادو ترکیب انسان شکل ورکوي. ټایپوګرافي، انځورچوکاټ او ترتیب داسې تنظیم شوي چې د محصول معلومات په روښانه ډول وړاندې کړي او د اسانه لوستلو ملاتړ وکړي. د پخواني بسته بندۍ پلاستیکي پوښ د کاغذي پوښ سره ځای شوی دی. هره کپ ۱۲۵ ملي لیتره ساتي او ۷۴ ملي متره پلن ده.
The Recognition
About the د اوسپنې A' Design Award جایزه
Sogurt With Love and All Things Good د یخ کړل شوي یوګرت بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Sogurt With Love and All Things Good د یخ کړل شوي یوګرت بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Sogurt With Love and All Things Good د یخ کړل شوي یوګرت بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.
Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour. - Dimensions & Packaging
- 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup - Tags
- Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
- Production Technology
- Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.
By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values. - Design Challenge
- The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
- Research
- The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.
These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience. - Inspiration
- Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.
The ultimate intention is a visual identity specially created to accentuate positivity and liveliness. - Project Duration
- The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
- Operation Flow
- The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.
The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability. - Team Members
- Creative Director : Jimmy Chew
Designer : Jimmy Chew - Image Credits
- Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.
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