Nanxiang Incity لومړنۍ دنده: د لیدلوري د نښو سیستم by Zesion Design

Nanxiang Incity لومړنۍ دنده: د لیدلوري د نښو سیستم by Zesion Design is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

سپین زرګرافیک· 2021

Nanxiang Incity لومړنۍ دنده: د لیدلوري د نښو سیستم

by Zesion Design

Client: Zesion Design

د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nanxiang Incity لومړنۍ دنده: د لیدلوري د نښو سیستم

نان شیانګ انسیټي په شنګهای کې د یوې پیرودۍ مرکز لپاره جوړ شوی د لیدلوري د نښو سیستم دی. دا ډیزاین د نان شیانګ سیمه ییز کلتور څخه الهام اخلي، هغه سیمه چې د لکونو (کرین مرغانو) او معبدونو له امله پېژندل کیږي، او د جوړه جوړه الوتونکو لکونو بڼه یې په خلاصه نښو انځورونو بدله کړې ده. د پوړونو لارښودونه او د پلورونکو لیستونه د بریښنایي زینو د ننوتلو او وتلو په ځایونو کې او هغه ټکو کې چې د لیدونکو بهیر یو له بل سره قطع کوي، ایښودل شوي دي. په رڼا پاڼو باندې د سپینې رنګ د بندولو چاپ کارول شوی، نو متن او خطونه روښانه پاتې کیږي. ځوړند شوي ټوټې داسې د هنداري د محور ټکي کاروي چې د مرکز د دننه ساختمان سره یو ځای کیږي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Nanxiang Incity لومړنۍ دنده: د لیدلوري د نښو سیستم د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Nanxiang Incity لومړنۍ دنده: د لیدلوري د نښو سیستم څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Nanxiang Incity لومړنۍ دنده: د لیدلوري د نښو سیستم یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Dimensions & Packaging: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Tags: Visual Signage,Way finding,VI,Logo,Graphics
Production Technology: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Design Challenge: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Research: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspiration: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Project Duration: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Operation Flow: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Team Members: Jie Zhou