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Be:side کافي او ښکلا by Akitoshi Imafuku and Lily Sugiyama

Be:side کافي او ښکلا by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 د برونز A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.


برونزدننۍ ډیزاین· 2021

Be:side کافي او ښکلا

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

د برونز A' Design Award جایزه Winner in دننۍ ډیزاین Category

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The Design

About Be:side کافي او ښکلا

د فوناباشیا د نوي ننګونې لپاره چې د ۱۸۰۵ کال راهیسې د اروروټ موچي پلورنځي په توګه اوږد تاریخ لري، ډیزاینرانو فکر وکړ چې خپلو ریښو ته راستنېدل او د خپل اوږد تاریخ قدر کول مهم دي، نو یې د خپل اصلي پلورنځي مشهور ویستریا آربر د ټولې دروازې ډیزاین کې غوره کړ. دا متحرک دروازې ډیزاین نه یوازې په اویاما کې په خاموشه استوګنې سیمه کې ځانګړی دی او خلک راجلبوي، بلکې د دوی د پیرودونکو لپاره د بهرني ناستو ځای په توګه هم کار کوي.

The Recognition

About the د برونز A' Design Award جایزه

Be:side کافي او ښکلا د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Be:side کافي او ښکلا څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Be:side کافي او ښکلا اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags
Japanese design, wisteria arbor, wood, simple
Production Technology
To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration
Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration
The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members
Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits
Daisuke Shima (ad hoc Inc.)

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