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Thirty Years Anniversary د برانډ پیژندنه by Salvita Bingelyte

Thirty Years Anniversary د برانډ پیژندنه by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


اوسپنهګرافیک· 2021

Thirty Years Anniversary د برانډ پیژندنه

by Salvita Bingelyte

Client: Salvita Design

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Thirty Years Anniversary د برانډ پیژندنه

د دېرشو کلونو جشن یوه برانډ پیژندنه ده چې د لیتوانیا او جرمني ترمنځ د بیارغول شویو دیپلوماتیکو اړیکو د دېرشو کلونو په یادولو جوړه شوې. نښه د دېرشو شمېرې ته ځانګړی ټینګار کوي او دواړه رقمونه د هېواد بیرغ رنګونو سره یوځای کوي. په لویو کارونو کې صفر بریده کیږي، ترڅو ترتیب روښانه پاتې شي، متن لوستل کیدونکی وي او شکل د ګرافیکي عنصر په توګه کار وکړي. په یوه پیاله کې، لاسي برخه پرې شوی صفر بشپړوي. په سپین شاليد کې رنګه نښې د لیدلو وړتیا ښه کوي. دا پیژندنه عامه غونډو او پیغامونو ته چوکاټ ورکوي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Thirty Years Anniversary د برانډ پیژندنه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Thirty Years Anniversary د برانډ پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Thirty Years Anniversary د برانډ پیژندنه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
Dimensions & Packaging
To enhance the visibility of the logo, it was decided to use colored signage on a white background.
Tags
Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology
Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
Design Challenge
To create a successful logo expression of the friendship between Lithuania and Germany.
Research
Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
Inspiration
Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
Project Duration
Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow
The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
Image Credits
Erin Hope Stevens (Copywriter)

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