Pride د لاس بند by Alex Donahue is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د زیوراتو ډیزاین Competition Category.

اوسپنهزیورات· 2021

Pride د لاس بند

by Alex Donahue

Client: Alex Donahue

د اوسپنې A' Design Award جایزه Winner in زیورات Category

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Colors

The Design

About Pride د لاس بند

پرایډ یو یونیسکس د لاس بند دی چې د نړۍ په ګوټ ګوټ کې د پرایډ کلنیو مارچونو څخه یې الهام اخیستی دی. د ساعت، دقیقې او ثانیې قلمې د رنګین قوس شپږ رنګونه لري او د ورځې په اوږدو کې د مخ پر مخ دایمي ګرځېدو له لارې بدلېدونکي ترکیبونه جوړوي. د غرمې او نیمې شپې په وخت کې قلمې سره یوځای کیږي او یو بشپړ رنګین قوس رامنځته کوي، چې د یووالي سمبول دی. بدنه د تور IP سټینلیس سټیل څخه جوړه شوې ده چې پټې لوګزې (lugs) لري او تور چرمي بند یې پرته له کوم درز سره نښلوي. د جاپان د کوارټز حرکت (موومنټ) د 40 ملي متره بدنې دننه ځای پر ځای شوی دی.

The Recognition

About the د اوسپنې A' Design Award جایزه

Pride د لاس بند د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Pride د لاس بند څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Pride د لاس بند د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch features six colors that continually move about the face. Twice a day, at both noon and midnight, the colors come together to create the shape of a rainbow. Beauty comes in all colors and is heightened by those colors' alignment. Show your pride with this meaningful timepiece.
Dimensions & Packaging: The watch weighs .5 lbs, the case's diameter is 40mm and made from Black IP Stainless Steel. The case height is 8.85mm (0.35"). Inside the case, the watch contains a Japanese quartz movement. The watch is water-resistant up to 3 ATM. The band size is 20mm. The band is black and made from leather.
Tags: Pride, LGBTQ+, Rainbow, Unity, Kinetic
Production Technology: The pride watch is unisex. It is made of black stainless steel with hidden lugs that connect the band seamlessly. The watch was developed from a combination of watercolor painting, drawing, technical drawings, and models were made using digital design software.
Design Challenge: The design challenge was to create a watch where the primary imagery was part of the watch's function rather than an applied graphic. The hour, minute, and second hands move about the watch, creating varied compositions throughout the day. The watch hands are colorful, but the case and band provide a monochrome, elegant backdrop.
Research: After extensive research on the symbolism of the LGBTQ rights global movement, it was found that the rainbow is the most prevalent symbol. Several design concepts were then created using the rainbow, with the selected option as one in which the hour, minute, and second hands are the rainbow and move about the watch. This was preferred over a graphic application of the rainbow for two reasons: 1. The rainbow would become intrinsic to the function of the watch, 2. The hands come together and form the rainbow, which is a metaphor for unity.
Inspiration: The pride watch is a timepiece dedicated to those individuals who have bravely stood with pride for the rights of all people. The design is inspired by pride parades that occur annually worldwide, which focus on the global civil rights movement for lesbian, gay, bisexual, transgender, non-binary, and queer social acceptance.
Project Duration: Alex Donahue created the conceptual and technical drawings in Fall 2019. The watch began production in Spring 2020 and was released in Summer 2020. It has been bought by design stores and individuals throughout the world.
Operation Flow: The watch continually transforms as the rainbow bands move about the case to indicate the hour, minute, and second. They align at midnight and noon to form a full rainbow, a symbol of unity.
Team Members: Alex Donahue
Image Credits: All photos copyright: Project Watches