Artika Horizon لاسي ساعت by Albert Rakhimzhanov

Artika Horizon لاسي ساعت by Albert Rakhimzhanov is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د زیوراتو ډیزاین Competition Category.

سپین زرزیورات· 2021

Artika Horizon لاسي ساعت

by Albert Rakhimzhanov

Client: ARTIKA Design

د سپینو زرو A' Design Award جایزه Winner in زیورات Category

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The Design

About Artika Horizon لاسي ساعت

ارتیکا هورایزن یو لاسي ساعت دی چې په جیب کې هم وړل کیدی شي یا د غاړې شاوخوا اغوستل کیدی شي. د تسمې پر سر یوه تار د دودیزو تسمې برخو ځای نیسي، چې ساعت ته ساده او باوري جوړښت ورکوي. تسمه د یو ځانګړي کلیپ سره تړل کیږي، او دا کلیپ ساعت په داسې یو ځوړند شي بدلوي چې د غاړې شاوخوا ځوړند کیدی شي یا کالیو پورې تړل کیدی شي. کیس د فلز څخه جوړ شوی او ۴۳ ملي متره قطر او ۹ ملي متره ژورتیا لري. تولید به د اضافي تولید یا د CNC مرچینګ له لارې پلان شوی وي. بڼه یې د تور سوري او د هغه د پیښې افق څخه الهام اخیستی، او تار د وخت شاوخوا د فضا د خمولو سمبول دی.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Artika Horizon لاسي ساعت د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Artika Horizon لاسي ساعت څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Artika Horizon لاسي ساعت یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A wrist watch with a cord on the strap. The watch can be worn on the wrist, or as a stopwatch in a pocket or around the neck. Unlike conventional straps, the construction of Horizon watches is simpler and more reliable, there is literally nothing to break.
Dimensions & Packaging: The watch diameter is 43 mm and the depth is 9 mm
Tags: Watch, Stopwatch, Time, Accessory, Gadget, Device.
Production Technology: The dimensions of a real quartz movement were used in the development of this project. Body material - metal, assumed production technologies - additive manufacturing or CNC milling. This is justified by the small circulation and the complexity of the design.
Design Challenge: The most difficult thing in this project is the symbiosis of two global tasks, namely: the need to match the brand and integrate another global theme. Such conditions create many restrictions that can alienate a large segment of consumers. To make a product with a complex meaning, which would be interesting, including for an ordinary inexperienced user, it is necessary to offer him new, original functions. In this case, it is an opportunity to wear this watch not only as a wrist accessory
Research: The project started as part of a master's project and is part of a collaboration with the Barcelona-based design studio Anima. The task was to develop the concept of a wrist watch for the Artika brand. The main task of the project was to develop a watch that reflects the philosophy of Artik. Also, the idea of the project is the theme of space and time and an attempt to reflect them in the form of a wristwatch. Attempting to integrate the mataphor into both form and function is the basic idea.
Inspiration: The Horizon watch is the final version of this project. This watches reflect the main ideas of the first iterations, which were inspired by the Black Hole and its event horizon, how space can bend under the influence of large forces. So in this watch - the cord symbolizes a space that bends around time beyond its control
Project Duration: The project started in September 2019 in St. Petersburg and ended in January 2020 in Saint-Petersburg
Operation Flow: The watch is put on the hand and pulled together with a special clip. This clip turns the watch into a pendant accessory that can be hung around the neck or tied to clothes. The crown is a separate piece due to its design. The crown is inserted into a special hole, after which the watch can be wound.
Team Members: Сurator: Kirill Rakitin
Customers: Ànima & Artika
Image Credits: Image #1: Creator Albert Rakhimzhanov, Main view, 2020.
Image #2: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #3: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #4: Creator Albert Rakhimzhanov, Detail view, 2020.
Image #5: Creator Albert Rakhimzhanov, Variations, 2020.