Peaceful د خوشبویه چای بسته بندي by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
اوسپنهبستهبندي· 2021
Peaceful د خوشبویه چای بسته بندي
Client: Yunnan Tech & Besiness University
د اوسپنې A' Design Award جایزه Winner in بستهبندي Category
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The Design
About Peaceful د خوشبویه چای بسته بندي
پیسفول د خوشبویه چای لپاره د بسته بندۍ ډیزاین دی. بهرنۍ بکس د یوې ښځې په لاسي رنګ شوي انځور سره چې د چیونګسام (د چینایي ښځو دودیز جامې) اغوستې وي، ښکلی شوی دی، چې ګلاني نقشونه یې په ټوکر کې ګډ شوي دي. دا انځور د الومینیم قوطۍ پر پوښ باندې د ګراویور چاپ له لارې لګول شوی دی. بسته بندي دوه برخې لري، د بکس پوښ او د بکس بدن، نو کوچنۍ قوطۍ په اسانۍ سره خلاصیدای، ایستل کیدای او ښودل کیدای شي. د دننه اېښودل شوی الومینیمي ورق چای د نمي کیدو څخه ساتي. درې خوندونه د بیلابیلو خوندونو سره سمون لپاره یو له بل سره ترکیب کیدای شي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Peaceful د خوشبویه چای بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Peaceful د خوشبویه چای بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Peaceful د خوشبویه چای بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
- Dimensions & Packaging
- Width 75mm x Length 200mm x Height 45mm
- Tags
- Cheongsam, Scented Tea, Classical, Elegant, Tradition
- Production Technology
- The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
- Design Challenge
- There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
- Research
- This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture. - Inspiration
- The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
- Project Duration
- The project started in September 2020 in Kunming and finished in March 2021 in Kunming
- Operation Flow
- The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
- Team Members
- Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao - Image Credits
- Image#1: Illustrator Wang Jinshengi, 2020.
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