L’Amour Red Packet Boxset سره پاکټ by Alex King

L’Amour Red Packet Boxset سره پاکټ by Alex King is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د تحایفو ډیزاین Competition Category.

اوسپنهتحایف· 2021

L’Amour Red Packet Boxset سره پاکټ

by Alex King

Client: A&J Design

د اوسپنې A' Design Award جایزه Winner in تحایف Category

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Colors

The Design

About L’Amour Red Packet Boxset سره پاکټ

د سره پاکټ موجوده بکس سیټ کې ۱۶ سره پاکټونه شامل دي چې په ژوند کې د خوشبختۍ او بشپړتیا نښه کوي. سوداګر کولی شي د لومړنیو توري او شخصي اړتیاوو له مخې له ۲۶ بیلابیل ډیزاینونو او د "A" څخه تر "Z" پورې ترکیبونو څخه غوره کړي. شخصي ډالۍ خلکو ته د ځانګړتیا احساس ورکوي او د خپل ځان او د هغو خلکو لپاره چې دوی یې عزیز ګڼي د شخصي اغیز جوړولو لپاره بشپړ دی. د منځنۍ طبقې د واده شویو خلکو لپاره هدف دی چې د شخصي سره پاکټونو غوره کول غواړي او ماشومانو ته یې د نیکو هیلو سره ورکوي.

The Recognition

About the د اوسپنې A' Design Award جایزه

L’Amour Red Packet Boxset سره پاکټ د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له L’Amour Red Packet Boxset سره پاکټ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. L’Amour Red Packet Boxset سره پاکټ د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King