Pepsi Culture د محدود نسخې څښاک قوطۍ لړۍ by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 د سرو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سره زربستهبندي· 2021
Pepsi Culture د محدود نسخې څښاک قوطۍ لړۍ
Client: Pepsi
د سرو زرو A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About Pepsi Culture د محدود نسخې څښاک قوطۍ لړۍ
پیپسي کلچر (Pepsi Culture) د محدود نسخې قوطیو لړۍ ده چې په مکسیکو کې د یوه سافټ ډرنک برانډ لپاره جوړه شوې ده. دا لړۍ له شپږو راټولېدونکو (کلکشني) قوطیو څخه جوړه ده، او هره قوطۍ د مکسیکو یو ښار استازیتوب کوي. سیمه ییزې کیسې، دودونه او هنري اشارې په انځوریزو نقشونو (پیټرنونو) بدلې شوې دي چې اوږدمهاله کلتوري سمبولونه له معاصر ډیزاین طریقې سره یوځای کوي. هره قوطۍ له الومینیمو جوړه ده، ۱۲ اونسه ظرفیت لري او د لوړ کیفیت آفسیټ چاپ سره پای ته رسول شوې ده. قوطۍ په انفرادي ډول پلورل کېږي او په ګډه یوه داسې لړۍ جوړوي چې سیمه ییز تنوع منعکسوي.
The Recognition
About the د سرو زرو A' Design Award جایزه
Pepsi Culture د محدود نسخې څښاک قوطۍ لړۍ د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Pepsi Culture د محدود نسخې څښاک قوطۍ لړۍ څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Pepsi Culture د محدود نسخې څښاک قوطۍ لړۍ د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- Dimensions & Packaging
- 12 Oz Cans, sold individually as a series.
- Tags
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- Production Technology
- High definition offset printing on alluminum
- Design Challenge
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- Research
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- Inspiration
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- Project Duration
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- Operation Flow
- Not applicable
- Patents
- Not applicable
- Team Members
- PepsiCo Design Latin America
- Image Credits
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
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