Xphere د شرکت هویت بیا برانډول by Yibang Design and Xiner Zheng

Xphere د شرکت هویت بیا برانډول by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2021

Xphere د شرکت هویت بیا برانډول

by Yibang Design and Xiner Zheng

Client: Yibang

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

8,880

Verified Award Winner

Verify Award Status for #123091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere د شرکت هویت بیا برانډول

Xphere د Rongxing برانډ لپاره جوړ شوی د شرکت د هویت ډیزاین دی. نوم Xphere د چینایي برانډ نوم Rongxing څخه اخیستل شوی، چې معنی یې "بډایه ساحه" یا "پرمختللی ساحه" ده. دا هویت د چینایي نوم مانا د انګلیسي نوم سره په یوه بصري ژبه کې یوځای کوي. دا نښه د یوې ستوري له شکلونو څخه الهام اخلي، او یو ورته قطع دواړو ته، یعنې انګلیسي او چینایي لوگو نښو ته پلي شوې ده. زړه راښکونکي رنګونه او پیاوړي بصري عناصر د لوړ کچې محصولاتو کرښه ښکاره کوي. چاپ شوي توکي د مات (matte) درنو کاغذ څخه ګټه اخلي، او د بیزنس کارت او مننې کارت پر مخ نقشي شوی (embossed) لوگو ځای لري.

The Recognition

About the د اوسپنې A' Design Award جایزه

Xphere د شرکت هویت بیا برانډول د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Xphere د شرکت هویت بیا برانډول څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Xphere د شرکت هویت بیا برانډول د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang