ZhuoQing د چای بسته‌بندي by Tiger Pan is a highly esteemed winner of the very prestigious 2021 د سرو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

سره زربسته‌بندي· 2021

ZhuoQing د چای بسته‌بندي

by Tiger Pan

Client: Tasly Holding Group

د سرو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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The Design

About ZhuoQing د چای بسته‌بندي

ژوچینګ (ZhuoQing) د پوئر (Pu'er) چای د فوري حل کېدونکي جوهر پوډر لپاره د بسته‌بندۍ ډیزاین دی. دا پوډر د یوې اوږدې پروسې له لارې استخراج کېږي او په اوبو کې پرته له کومې پاتې شونې په بشپړ ډول حل کېږي. بهرنی بکس له تین‌پلیټ (قلعي پوښلي فولادو) څخه، دننه بکس له کاغذ څخه جوړ شوی، او یو خوراکه برخې په المونیمي ورقو کې تاو شوې دي. نری راکش کېدونکی کارتن یوازې په یوه لاس خلاصېدلی او نیول کېدلی شي، او بیا تړل کېدونکی جوړښت بسته‌بندي د وړلو او کارولو لپاره اسانه ساتي. ګرافیکونه د یوننان (Yunnan) د ولسي ګنډنو (خامک دوزۍ) پر نمونو ولاړ دي او د چای د کرلو او ټولولو صحنې ښيي.

The Recognition

About the د سرو زرو A' Design Award جایزه

ZhuoQing د چای بسته‌بندي د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له ZhuoQing د چای بسته‌بندي څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. ZhuoQing د چای بسته‌بندي د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Dimensions & Packaging: Size:395(L)*242(W)*40(H) mm
Tags: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Production Technology: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Design Challenge: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Research: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspiration: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Project Duration: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Operation Flow: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Patents: Copyrights belong to Tasly Holding Group, 2020.
Team Members: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Image Credits: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu