Mazurro د قهوې پیکینګ by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
اوسپنهبستهبندي· 2021
Mazurro د قهوې پیکینګ
by 19 Poludnik Agencja Reklamowa
Client: Mazurro
د اوسپنې A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #124176The Design
About Mazurro د قهوې پیکینګ
مازورو د قهوې لپاره د بسته بندۍ یو ډیزاین دی. دا ډیزاین د M تورې پر بنسټ جوړ شوي یو ځانګړي ګرافیکي نقشې باندې ولاړ دی. دا نقشه د قهوې بګونو ته یو پیاوړی او غالب بڼه ورکوي. مینیمالیستي هندسي بڼه او پیاوړي تضادونه بګونو ته د پلورنځیو په تختو کې د پام وړ کیدو کې مرسته کوي. دا نقشه د جوزف هوفمان له کار څخه الهام اخیستی، چې د ویانا ورکشاپ یو له بنسټ ایښودونکو څخه و او چا چې خپلو ساده بڼو د لومړني مډرنیزم پر پرمختګ اغیزه کړې وه. بګونه د فلیکسوګرافیک چاپ له لارې چاپ شوي دي. درې خوندونه وړاندې کیږي، چې هر یو یې خپل بېل رنګ او سپین لاندنی پوښ لري چې په ځانګړو سیمو کې یو فلزي اغیز رامنځته کوي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Mazurro د قهوې پیکینګ د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Mazurro د قهوې پیکینګ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Mazurro د قهوې پیکینګ د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
- Dimensions & Packaging
- 500g packaging: Width 130mm x Depth 75mm x Height 270mm
- Tags
- coffee packaging, packaging design, packaging, coffee, brand identity, communication
- Production Technology
- The packaging design was printed on flexographic printer.
- Design Challenge
- The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
- Research
- It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
- Inspiration
- The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
- Project Duration
- The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
- Operation Flow
- The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places. - Patents
- Not applicable.
- Team Members
- Paweł Mikołajec
Dawid Koruszowic - Image Credits
- Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020
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