Rock Language Fonts د تورو ډول by Yilin Wang is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2025
Rock Language Fonts د تورو ډول
by Yilin Wang
Client: Communication University Zhejiang
د برونز A' Design Award جایزه Winner in ګرافیک Category
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The Design
About Rock Language Fonts د تورو ډول
د ډبرو ژبې فونټونه یو داسې تورن ډول (typeface) دی چې د هیلان غره پر ډبرو موندل شویو لرغونو رسمونو (petroglyphs) باندې ولاړ دی. د دغو ډبرینو رسمونو مطالعې داسې بڼې راڅرګندې کړې چې د اوسنیو تورو بڼو سره ورته والی لري. دغه بڼې پرمختللي او په یوه واحد ټایپوګرافیک سیسټم کې یوځای شوي دي. دا تورن ډول د اصلي رسمونو طبیعي بڼې او بې قاعدګۍ ساتي، خو بیا هم د لوستلو وړ پاتې کیږي. د تورو اندازه د هرې کارونې لپاره سمون خوړلی شي. دا ډیزاین لرغونی ډبرین هنر د یوې ګډې لیدلوري ژبې په توګه وړاندې کوي او لومړني سمبولونه د اوسني ګرافیک ډیزاین او عصري رسنیو سره تړي.
The Recognition
About the د برونز A' Design Award جایزه
Rock Language Fonts د تورو ډول د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Rock Language Fonts د تورو ډول څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Rock Language Fonts د تورو ډول اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.
This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design. - Dimensions & Packaging
- The size of the system will also change according to the change of the use scenario
- Tags
- Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
- Production Technology
- Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
- Design Challenge
- In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
- Research
- Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
- Inspiration
- From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
- Project Duration
- The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
- Operation Flow
- This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
- Image Credits
- Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li
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