Zhen Hao E د سپي خوراک بستهبندي by Yuchen Han

Zhen Hao E د سپي خوراک بستهبندي by Yuchen Han is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

اوسپنهبسته‌بندي· 2022

Zhen Hao E د سپي خوراک بستهبندي

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

د اوسپنې A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

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Colors

The Design

About Zhen Hao E د سپي خوراک بستهبندي

ژن هاو اي د سپي خوراک او د سپي کوچنیو خوراکو لپاره د بستهبندۍ يوه لړۍ ده. دا ډيزاین د چینایي کلتور نه ګټه پورته کوي، پداسې حال کې چې سپي د بېلابېلو دورو د پخوانیو امپراتورانو په توګه ښکاره کوي. په چین کې، د سپي خاوندان ډېری وخت د هغو چارواکو په توګه بيانېږي چې خپلو مالوندو ته خدمت کوي، او دا مفکوره د انځورونو بڼه جوړوي. د کارتون سپي کرکترونه د اندازې ډله ښيي، کوچني سپي د منځني او لوی سپیانو څخه بېلوي. بېلابېل رنګونه د سپي خوراک د کوچنیو خوراکو (سنيکس) څخه بېلوي، نو دا ټوله لړۍ په اسانۍ سره پوهېدلی شي. د بياکارونې وړ کاغذ، نری نری (کوروګيټد) کاغذ، او د الومینیم ورقې کڅوړې کارول شوي دي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Zhen Hao E د سپي خوراک بستهبندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Zhen Hao E د سپي خوراک بستهبندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Zhen Hao E د سپي خوراک بستهبندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.