Live and Let Live د نندارتون ډیزاین by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.
برونزدننۍ ډیزاین· 2022
Live and Let Live د نندارتون ډیزاین
by Inception Cultural and Creative Co., Ltd
Client: Inception Cultural & Creative Co., Ltd
د برونز A' Design Award جایزه Winner in دننۍ ډیزاین Category
Verified Award Winner
Verify Award Status for #127544The Design
About Live and Let Live د نندارتون ډیزاین
ژوندی اوسئ او پرېږدئ چې ژوندي وي یو داسې نندارتون دی چې د ورکېدو په حال کې د حیواناتو په اړه دی، او په ګوانگجو کې په ۱۲۷ متر مربع ساحه کې وړاندې شوی. دا نندارتون د بحري خرسانو (پولر بییرز)، پوزه-چوڼیو بیزنو، سرو پاندا، کوالا، او د بوټ-میچ مرغانو (شوبیل) ژوندي منظرې ښیي. د حیواناتو مجسمې د بیا کارېدونکو کارتنونو څخه جوړې شوې دي. متقابل تاسیسات د چاپیریال موضوع نور هم پراخوي. یو لوی سیسا (بیلانس تخته) خلک په یوه اړخ او حیوانات په بل اړخ ځای پر ځای کوي، او کله چې لیدونکی په منځني تله باندې ودریږي، سیسا کږه شي. موخه دا ده چې د ژویو د ورکېدو په اړه پوهاوی زیات کړي.
The Recognition
About the د برونز A' Design Award جایزه
Live and Let Live د نندارتون ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Live and Let Live د نندارتون ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Live and Let Live د نندارتون ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Live and Let Live Exhibition invites the environmentalist artist Laurence Vallières to re-created lively scenes of endangered animals such as the polar bears, snub-nosed monkeys, red pandas, koalas, and shoebills. While the audiences see them as if they were thriving in their natural habitat, in real life they are already being placed behind museum glasses; as a memory, as a record, and as how the future generation would see them.
- Dimensions & Packaging
- Location: Guangzhou Taikoo Hui Site Dimension: 127 square meters
- Tags
- LIVE AND LET LIVE, Born From Nature Bond with Nature, Laurence Vallières, Taikoo Hui Guangzhou, the gone zoo
- Production Technology
- Every aspect of the Live and Let Live exhibition is designed promote environmental friendly ideas. From the concept, the chosen artist, the artworks, the interactive installations, to even the materials are all consistent with the theme. For example, Laurence Vallières, the artist invited to create for this exhibition is most known for creating large scale animal sculptures with recycled cardboards.
- Design Challenge
- The most challenging part of this project is the balance between the amount of information and entertainment; too much entertainment, the installation loses the message it tries to convey, and too much information bores the audiences. When brainstorming, Inception came up with a lot of ways in which these important information of endangered animals can be easily feed to the audiences, and was actually successful in doing so; the installation was included in multiple school trips, and there were elementary school children submitting environmental protection proposals to us after seeing the installation.
- Research
- LIVE AND LET LIVE is a commissioned installation created by Inception. Dedicated to creating both original IP and client cases, we have been working on transboundary issues related to art, entertainment, music, ad media industries. Thus, when we were commissioned by Taikoo Hui (Guangzhou) Development Company Limited under the Swire Group to create an installation in the mall, we thought of the ongoing and increasingly severe crisis of endangered animals, and decided to raise awareness on this issue. Through immersive and interactive experience, the audiences is not only fed the information, but can involve themselves completely into this topic.
- Inspiration
- At this very moment, we are experiencing the sixth extinction, and this time, human has become the meteor that is causing it. As more and more animals are being listed as endangered animals, we wish to convey a pro-environmental message to the audiences through this exhibition.
- Project Duration
- The exhibition started at 2020.06.26 and ended at 2020.08.02, it was held at Taikoo Hui Guangzhou
- Operation Flow
- There are a few interactive installations in this exhibition. The huge interactive see-saw representing the balance of nature has human and animals sitting on the opposite ends. It tilts when an audience stands on a scale in the middle.
There are also interactive technologies that allows the audience to understand each endangered animals better. - Image Credits
- All Images: Inception Cultural & Creative Co., Ltd
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