XinJiHao 10 د چای بسته بندي by Evan Chen is a highly esteemed winner of the very prestigious 2022 د سرو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سره زربستهبندي· 2022
XinJiHao 10 د چای بسته بندي
by Evan Chen
Client: Bama Tea Co., Ltd
د سرو زرو A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #127647The Design
About XinJiHao 10 د چای بسته بندي
په داخلي وچه ګودام کې د لس کلن چای کیک د ایستلو په بهیر کې، مصرف کونکي د چای بکس د سرو زرو کراس څخه خلاصوي، لکه څنګه چې د لس کلن زرین عمر خلاصوي. په بهرنۍ کڅوړه کې د غره بڼه او په داخلي کڅوړه کې د غره درې اړخیزه مجسمه د غره استازیتوب کوي چې چای د ټرانسپورټ په بهیر کې تیریږي او هغه غر چې په ترتیب سره یې چای زیږیدلی، د لرغونی پییر جوړوي. چای یو کانټینر د ځانګړي حافظې سره.
The Recognition
About the د سرو زرو A' Design Award جایزه
XinJiHao 10 د چای بسته بندي د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له XinJiHao 10 د چای بسته بندي څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. XinJiHao 10 د چای بسته بندي د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
- Dimensions & Packaging
- 3000mm*3000mm*3000mm
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
- Design Challenge
- How to combine the quality of "Black Gold Decade" with visual expression.
- Research
- This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
- Inspiration
- Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
- Project Duration
- The project was launched in Suzhou in March 2021.
- Operation Flow
- The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
- Patents
- BamaTea
- Team Members
- WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen - Image Credits
- BamaTea
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