Blue Frog بار او رستورانت by SIG Design is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.

اوسپنهدننۍ ډیزاین· 2022

Blue Frog بار او رستورانت

by SIG Design

Client: Blue Frog

د اوسپنې A' Design Award جایزه Winner in دننۍ ډیزاین Category

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Verified Award Winner

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The Design

About Blue Frog بار او رستورانت

نیلي چونګښې ګرل شوي خواړه او کاکټیلونه چمتو کوي. ډیزاین اړین دی چې د امریکا عصري کلتوري ځانګړتیاوې وښيي. د مختلف ټولنیزو حالتونو سره د پوره کولو لپاره د خلاص او وړیا ځای رامینځته کولو لپاره ، نو پیرودونکي کولی شي د خوندور خواړو تجربه ولري. د 100 شاټونو ځانګړی کلتور پیرودونکو ته لیوالتیا او ننګونه راوړي. له همدې امله، بار د لید مرکز دی چې ټول ځای ته د لیوالتیا لیږدولو لپاره. د لوړ کیفیت ځای رامینځته کولو لپاره مختلف توکي ، څو پرتې شکلونه او د هنر سینګار اختیار شوي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Blue Frog بار او رستورانت د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Blue Frog بار او رستورانت څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Blue Frog بار او رستورانت د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing