Secret Exhibition د توکو د نندارې تالار by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.
اوسپنهدننۍ ډیزاین· 2022
Secret Exhibition د توکو د نندارې تالار
Client: SODA Architects
د اوسپنې A' Design Award جایزه Winner in دننۍ ډیزاین Category
Verified Award Winner
Verify Award Status for #128604The Design
About Secret Exhibition د توکو د نندارې تالار
پټ نندارتون د چین د ملي موزیم لپاره ډیزاین شوی د توکو د نندارې یو تالار دی. دا ۴۶۰ مربع متره ځای ډیجیټل هنر د چین له میراثي ښکلا سره یوځای کوي. د غونديز په څیر بوتونه چې د بهیدونکو ډولونو لري، فرهنګي او تخلیقي توکي وړاندې کوي، نو لیدونکي د دې توکو سیل داسې کوي لکه چې د پلورنځي پر ځای په نندارتون کې وګرځي. یو تنظیم شوی رسنیز سطح د فزیکي سطحې او مجازي انٹرفیس تر منځ اړیکه رامنځته کوي، پداسې حال کې چې د زیاتشوي واقعیت یوه پروګرام یو موازي ډیجیټل طبقه هم ورزیاتوي. اووه ځانګړي شوي نندارې د یو حرکت کوونکي سینده د چینايي حروفو څخه رغولې چې پر یوه سکرین ښودل کیږي، الهام ورکړی.
The Recognition
About the د اوسپنې A' Design Award جایزه
Secret Exhibition د توکو د نندارې تالار د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Secret Exhibition د توکو د نندارې تالار څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Secret Exhibition د توکو د نندارې تالار د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
- Dimensions & Packaging
- 460 square meters
- Tags
- Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
- Production Technology
- In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.
We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality. - Design Challenge
- The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
- Research
- Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
- Inspiration
- The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
- Project Duration
- The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
- Operation Flow
- Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.
Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue - Image Credits
- Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai
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