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Emotions پوسټرونه by Rui Ma

Emotions پوسټرونه by Rui Ma is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


اوسپنهګرافیک· 2022

Emotions پوسټرونه

by Rui Ma

Client: Rui Ma

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Verified Award Winner

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The Design

About Emotions پوسټرونه

احساسات به په بصری نړۍ کې څه ډول ښکاري؟ د احساساتو په نوم د پوسترونو دا لړۍ په بصری بڼه کې د بنسټیزو احساساتو څلور ډوله استازیتوب کوي. څلور احساسات خوښي، غوسه، خپګان او ویره دي. ډیزاینر معاصر بصری ژبه کارولې پشمول د لنډیز انځورونو، خوځنده رنګونو، او متحرک ټایپوګرافي د احساساتو او د مخ څرګندونو ترمنځ اړیکه ښودلو لپاره. په دې ډیزاین سیسټم کې، هره بصری ژبه په خپل ځان کې د انفرادي ډیزاین په توګه کار کوي. په ورته وخت کې، د پوستر ټول ډیزاین د سیسټم په توګه کار کوي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Emotions پوسټرونه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Emotions پوسټرونه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Emotions پوسټرونه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging
Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags
Graphic Design, Illustration, Posters, Visual Communication
Production Technology
The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge
Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research
The research of this project was based on information about the subject from the internet.
Inspiration
I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration
2021 Los Angeles
Operation Flow
This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits
English font: Raoul Audouin & Velvetyne Type

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