Guangliang 59Plus Flying CoBranded د الکول بستهبندي by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded د الکول بستهبندي by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2022

Guangliang 59Plus Flying CoBranded د الکول بستهبندي

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

Verify Award Status for #130643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded د الکول بستهبندي

کتاب متن: ګوانګلیانګ 59Plus فلای یو محدود ایډیشن الکولي بستهبندۍ ده چې د دنهوانګ موزیم سره یوځای رامنځته شوې ده. ډیزاین د دنهوانګ دیوالي انځورونو عناصر د چینایي فضایي سفرونو تصویرونو سره یوځای کوي ترڅو د کائنات د پلټنې مفکوره بیان کړي. یو انځور د الوتونکي اپسارا او یو خلانورد ښیي چې د واړوکو سره یو بل لمسوي، دا سنت او عصري ساینس سره تړي. بوتل سپین او نیمه روڼ دی. پاشل شوی مات رنګ د یشپ ماده جوړښت تقلید کوي. یو لوړ دقت لرونکی بشپړ پوښښ سوزولو پروسه دا انځور د بوتل ټول بدن په اوږدو کې ښیي.

The Recognition

About the د برونز A' Design Award جایزه

Guangliang 59Plus Flying CoBranded د الکول بستهبندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Guangliang 59Plus Flying CoBranded د الکول بستهبندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Guangliang 59Plus Flying CoBranded د الکول بستهبندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang