After a Bird Fell Down د انځور کتاب by Shu Wei Chang is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د چاپي او خپرشوو رسنیو ډیزاین Competition Category.
برونزچاپ· 2022
After a Bird Fell Down د انځور کتاب
Client: Shu-Wei Chang
د برونز A' Design Award جایزه Winner in چاپ Category
Verified Award Winner
Verify Award Status for #130690The Design
About After a Bird Fell Down د انځور کتاب
د دې وروسته چې مرغه لوېده یو داسې انځور کتاب دی چې د سوري لرونکي کتاب او د راپورته کېدونکي (پاپ-اپ) کتاب جوړښت سره یوځای کوي. کتاب ۱۰۵ په ۱۵۰ ملي متره کچه لري او نږدې ۲۷ ملي متره ډبلوالی لري، چې د یوې کوچنۍ مرغۍ اندازې ته نږدې دی. لکه څنګه چې پاڼې اړول کیږي، سوری لوی کیږي او د بوټي ونۍ لوړه راوځي، په داسې حال کې چې کتاب پخپله نری کیږي. پوښ سپین رنګ لري، د شګو په څیر بافت لري، او یو شفاف سټیکر پکې شامل دی چې د یوې شنې پرې په یوه ډب شوي کنده کې چاپ شوی دی. دا ډیزاین ښیي چې د وخت تیریدل هم زیان او هم نوی وده راوړي.
The Recognition
About the د برونز A' Design Award جایزه
After a Bird Fell Down د انځور کتاب د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له After a Bird Fell Down د انځور کتاب څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. After a Bird Fell Down د انځور کتاب اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
- Dimensions & Packaging
- 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
- Tags
- graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
- Production Technology
- In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.
Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.
Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky. - Design Challenge
- The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now. - Inspiration
- It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.
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