Gregory Donut د ډونټ بسته بندي by Stora Enso China Packaging

Gregory Donut د ډونټ بسته بندي by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2022

Gregory Donut د ډونټ بسته بندي

by Stora Enso China Packaging

Client: Stora Enso China Packaging

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gregory Donut د ډونټ بسته بندي

ګریګوري ډونټ د ډونټ لپاره د کاغذ پر بنسټ ولاړ د بسته بندۍ ډیزاین دی چې د بیرون وړو خواړو په توګه پلورل کیږي. ټول لیدلي کاغذ د خواړو د تماس معیار لري. پوښ (sleeve) د لوړ استحکام لرونکي FBB کاغذ نه جوړ شوی، چې د اوبو پر بنسټ ولاړ مات ورنش پرې لګول شوی ترڅو رنګ وساتي، او د خواړو د معیار سویا رنګ پرې چاپ شوی دی. د نوي درجې (۹۰°) څرخېدونکې جوړښت پکر ته دا امکان ورکوي چې بکس ژر جوړ کړي، نو بسته بندي کیدای شي په هوار (flat) بڼه لیږدول شي. هره بکس شپږ ډونټونه ساتي، او د پوښ د لاسي دوه اندازې د شپږو یا دولسو ډونټونو سره مطابقت لري. تور نیلي رنګ ګرافیک د ډونټ او غنمو له انځورونو سره د بحري ملاحانو کلتور یادوي.

The Recognition

About the د برونز A' Design Award جایزه

Gregory Donut د ډونټ بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Gregory Donut د ډونټ بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Gregory Donut د ډونټ بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Dimensions & Packaging: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Tags: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Production Technology: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Design Challenge: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Research: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inspiration: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Project Duration: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Operation Flow: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging
Team Members: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li