BeeHacchee د تارت بستهبندي by Shingo Furusho

BeeHacchee د تارت بستهبندي by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

اوسپنهبسته‌بندي· 2022

BeeHacchee د تارت بستهبندي

by Shingo Furusho

Client: Kiyomasa Seika Co.

د اوسپنې A' Design Award جایزه Winner in بسته‌بندي Category

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Colors

The Design

About BeeHacchee د تارت بستهبندي

BeeHacchee د شاتو پنیر تارت لپاره یوه بستهبندي ډیزاین دی. بکس شپږاړخیز دی او د ماشوخاڼې (د شاتو کندوی) یادونه کوي، چې د شاتو مفکورې ته بصري بڼه ورکوي. دا بسته له یوې واحدې پارچې کارډبورډ نه جوړه شوې ده او د 224 ملي متره پلنوالی، 195 ملي متره ژوروالی او 44 ملي متره لوړوالی لري. کرافټ کاغذ یو غیررسمي او دوستانه تاثر رامنځته کوي، پداسې حال کې چې د سطحې په اوږدو کې چاپ شوی زیړ بارډر تضاد زیاتوي. په کرافټ کاغذ باندې د زیړ رنګ چاپول ستونزمن کار دی، ځکه چې رنګ کاغذ ته ننوځي، نو د مطلوبې پایلې ترلاسه کولو لپاره یو ډیر ماهر چاپي شریک وګمارل شو.

The Recognition

About the د اوسپنې A' Design Award جایزه

BeeHacchee د تارت بستهبندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له BeeHacchee د تارت بستهبندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. BeeHacchee د تارت بستهبندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.