Mamba Chiliast لومړنۍ دنده: د برنډ پيژندنه by Sxdesign is a highly esteemed winner of the very prestigious 2022 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
سپین زرګرافیک· 2022
Mamba Chiliast لومړنۍ دنده: د برنډ پيژندنه
by Sxdesign
Client: MC basketball community
د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
Verify Award Status for #131771The Design
About Mamba Chiliast لومړنۍ دنده: د برنډ پيژندنه
مامبا چيلياست د يوې باسکټبال ټولنې لپاره جوړ شوی د برنډ پيژندنه ده چې د مامبا مينټاليټي د مينه والو له خوا جوړ شوی. دا پيژندنه غړي د باسکټبال فعاليتونو له لارې سره راټولوي او هغوی ته د تعلق، ويا او توپير احساس ورکوي. لوگو د خپل بصري چوکاټ په توگه د شپږ ضلعي ستوري بڼه کاروي، چې د M او C ترکيبي حروفو څخه جوړه شوې ده. په بصري مرکز کې ايښودل شوې يوه سترگه د مامبا استازيتوب کوي. شپږ ضلعي ستوری د باور، تنظيم او انرژۍ ګډ اړيکې راياديږي. لوگو په ډيرو اندازو کې چاپ، ګنډل يا انجيکشن مولډ کيدلی شي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Mamba Chiliast لومړنۍ دنده: د برنډ پيژندنه د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Mamba Chiliast لومړنۍ دنده: د برنډ پيژندنه څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Mamba Chiliast لومړنۍ دنده: د برنډ پيژندنه یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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