Reconstruct د پوسټر لړۍ by Haku Wang is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2022

Reconstruct د پوسټر لړۍ

by Haku Wang

Client: Common Space

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Reconstruct د پوسټر لړۍ

بیا جوړول د پوسټرونو یوه ټولګه ده چې د یوې ټولنې دننه له سره اړیکو ته وده ورکولو لپاره ډیزاین شوې ده. لومړی پوسټر د یوه اندیښمن شخص ښودلو لپاره د ګرافیک ډکولو او یو پر بل باندې ایښودلو تخنیک کاروي. دویم پوسټر د یوه صندوق ډول جوړوي چې د کیمرې د یوې نمانځنې په توګه دی، کوم چې د بدلون یوه شېبه ثبتوي. دریم پوسټر د "ګمبیرد کانتون ګاز زوهنګزي" بڼه له سرو نه بیا رسموي، په دې کې خطونه او مستطیلونه کاروي، او دا خطونه هم د خلکو ترمنځ اړیکو ته اشاره کوي. پوسټرونه په A2 اندازه کاغذ باندې چاپ شوي دي او همدارنګه د ډیجیټل ښودنو او د ټولنیزو رسنیو لپاره ژوندي بڼو (انیمیشن) لپاره هم چمتو شوي دي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Reconstruct د پوسټر لړۍ د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Reconstruct د پوسټر لړۍ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Reconstruct د پوسټر لړۍ د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.