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Chick Coin متحرکه اعلان by Jp Space Studio

Chick Coin متحرکه اعلان by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د فلم، ویډیو او انیمیشن ډیزاین Competition Category.


برونزفلم· 2022

Chick Coin متحرکه اعلان

by Jp Space Studio

Client: JP SPACE Studio

د برونز A' Design Award جایزه Winner in فلم Category

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Verified Award Winner

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Colors

The Design

About Chick Coin متحرکه اعلان

چک کوین (Chick Coin) یو متحرکه اعلان دی چې د تایوان په زده‌کوونکو لپاره د نیمه‌وخت دندې سره میچ کولو یوې پلیټ‌فارم لپاره جوړ شوی دی. دا فلم په بشپړ هایي ډیفینیشن (Full HD) کیفیت او په هرې ثانیې کې څلورویشت فریمونو (24fps) سره څلوېښت ثانیې دوام کوي. د برانډ دوه کرکترونه د زده‌کوونکو مالي ستونزې د یوې تلویزیوني سکرین له لارې ویني. بیا یو سحرګانه سکه‌ای سوري دغه کرکترونه یوې بې‌غمه او خوشحاله نړۍ ته وړي، او د ریښتینې نړۍ حالت هم بدلیږي. دا متحرکه کار د لاسي انځوریزو رسمونو او ډیجیټل انځورونو سره د کمپوزیشن سافټویر په ترکیب سره جوړ شوی دی. د دلچسپه او خندونکي کیسې چوکاټ او لید‌ایز اثرات هدف لري چې برانډ د ځوانو کتونکو سره وتړي.

The Recognition

About the د برونز A' Design Award جایزه

Chick Coin متحرکه اعلان د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Chick Coin متحرکه اعلان څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Chick Coin متحرکه اعلان اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging
1920 x 1080px(FHD) / 40s / 24fps
Tags
Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology
Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge
While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research
First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration
The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration
The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow
It's a video with no interaction or special operative instructions.
Team Members
Director: Chen-Han Chiang
Producer:Sunkaikai
Art Director:Hsuan-Yu Hsu
Ideation:Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard:Hobei
Graphic Design:Both Li
Lead Motion Design:Hobei
Motion Design:Yi Hsuan, Lin
Lead Cel-Animator:Both Li
Cel-Animator:TJ Wang, kokko lin
Singing:Apay Chi, Ping Hsu
Lyrics:Apay Chi
Composer:Apay Chi
Music production:Ping Hsu
Image Credits
All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.

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