Idun Red Heart د مڼې جوس by Evan Chen is a highly esteemed winner of the very prestigious 2022 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

سپین زربسته‌بندي· 2022

Idun Red Heart د مڼې جوس

by Evan Chen

Client: Lascaux Design Institute Inc.

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Idun Red Heart د مڼې جوس

د ځوانانو خدای چې د سرو زرو مڼې اداره کوي: ادون. اصلي انځور هنرمند جان بویر ته درناوی وړاندې کوي، د ایډون استخراج او بیا ډیزاین کوي ترڅو د مڼو د کرنې ښکلي چاپیریال شامل کړي. د خدای په لاس کې مڼې د بوتل په لیبل کې پټې شوې ترڅو د لیبل لاندې د سره مڼې جوس ښکاره کړي، د مڼو طبیعي ځانګړتیاوې څرګندوي. درې مڼې د سرو زرو د ټاپه کولو پروسې سره درملنه کیږي ترڅو د ځوانانو له خدای څخه ترلاسه شوي درې طلایی مڼې په جوس کې مینځ ته راوړي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Idun Red Heart د مڼې جوس د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Idun Red Heart د مڼې جوس څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Idun Red Heart د مڼې جوس یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensions & Packaging: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tags: logo，packaging，illustrations，graphics
Production Technology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Research: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Duration: This project was completed in Suzhou in November 2021.
Operation Flow: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Team Members: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang