Intangible Heritage ډیجیټل پوهنیز پلیټ فارم by Baidu Meux is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د کلتوري میراث او کلتوري صنعت ډیزاین Competition Category.
اوسپنهکلتوري میراث· 2022
Intangible Heritage ډیجیټل پوهنیز پلیټ فارم
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
د اوسپنې A' Design Award جایزه Winner in کلتوري میراث Category
Verified Award Winner
Verify Award Status for #133663The Design
About Intangible Heritage ډیجیټل پوهنیز پلیټ فارم
نامحسوس میراث یو دوه ژبیز ډیجیټل پوهنیز پلیټ فارم دی چې د چین ناموس فرهنګي میراث ته وقف شوی. دا پلیټ فارم فرهنګي منځپانګه د انځورونو، ویډیوګانو او غږیزو ثبتونو له لارې ثبتوي او شریکوي. لومړۍ برخه موضوعات لکه لاسي صنعتونه، اوپیرا، سیوري لوبډبه او رزمي هنرونه د یو طومار په بڼه وړاندې کوي. نورې برخې د منځپانګې کارتونو له لارې کارونکو ته تفصيلي ننوتنې وړاندې کوي چې کاروونکي یې خلاصوي. دودیز چینایي عناصر د عصري لیدییز ژبې سره یوځای شوي دي. دا پلیټ فارم د کمپیوټرونو او د ګرځنده وسایلو لپاره سمون شوی دی.
The Recognition
About the د اوسپنې A' Design Award جایزه
Intangible Heritage ډیجیټل پوهنیز پلیټ فارم د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Intangible Heritage ډیجیټل پوهنیز پلیټ فارم څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Intangible Heritage ډیجیټل پوهنیز پلیټ فارم د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form a "Internet plus non heritage" communication mode, so that users can understand the intangible culture quickly and deeply. Realize the protection and inheritance of China's intangible cultural heritage.
- Dimensions & Packaging
- adapted for PC, adapted for all devices on ios and Android.
- Tags
- ICH Encyclopedia, Baidu Encyclopedia, China's Intangible Cultural Heritage, Traditional skills, Ignite ICH.
- Production Technology
- Taking inheriting the beauty of culture as the design concept, refining Chinese traditional elements, combining modern design, creative expression through the dimensions of shape, color, character and quality, creating a cultural theme atmosphere, carrying and displaying wonderful intangible cultural skills in multiple forms such as pictures, video and audio, and transmitting intangible cultural values and aesthetics to users
- Design Challenge
- Ministry of Culture and UNESCO cooperate with us in the early stage, and we find bearers, discuss with them, and jointly shoot exclusive videos for content construction; For the product framework, it is necessary to consider the audience groups, communication media and communication forms, and how to design and build the Internet and Non-heritage communication mode to achieve the aim of protection, record and promote the recognition and development of non-heritage culture.
- Research
- ICH is a witness of human history, and a living cultural form with its inheritors practical activities. China has 1,372 ICH and 42 on the UNESCO ICH List, ranking first in the world. But the heirs and growth is not good, so Baidu has focused on the status, and uses the Internet and ICH mode to spread it. Baidu launches 38 ICH topics with 1,379 entries, and nearly 100 heirs show their CH skills with 50 million video plays,and winning high recognition and rising the public welfare awareness.
- Inspiration
- The growth of China's Intangible Heritage has been affected by factors such as the aging of bearers, times, loss of traditional skills and shrinking commercial value. The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a digital knowledge base together. Users know ICH and bearers by pics, videos and audios at multiple ends; build a bridge of communication between bearers and users with online registration and other ways to record ICH culture while promoting the care and transmission.
- Project Duration
- the project went live on Encyclopedia in June 2009
- Operation Flow
- The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a bilingual digital knowledge base together.In the first exhibition, it shows the typical cultural contents in the form of a 'scroll' , like handicrafts, opera, ventriloquism, shadow puppets, martial arts, etc.; it shows fine columns with vivid realistic video, then users can know ICH directly and quickly; A more detailed and authoritative intro In the third part, users can click on the content card to get.
- Patents
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
- Team Members
- Dou Shen, Yujie Shi, Yang Yu, Dian Li, Xiaoxue Gao, Ying Song, Xilin Chen, Wei Rong, Chen Zhu
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
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