Wuliang Image د شرابو بسته بندي by Luo Heng is a highly esteemed winner of the very prestigious 2022 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2022
Wuliang Image د شرابو بسته بندي
by Luo Heng
Client: Laboratory and Hopeful
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #133952The Design
About Wuliang Image د شرابو بسته بندي
د ووليانګ انځور د چینایي بایجیو برنډ لپاره جوړ شوی د شرابو د بسته بندۍ ډیزاین دی. د بوتل بڼه د مینګ سلطنت د سپوږمۍ له بوتل څخه الهام اخیستی، او ګرد بدن یې بشپړه سپوږمۍ او د بیا یوځای کیدو مفکوره ښیي. کږې کرښې او د اوبو د څپو نقشونه بوتل داسې راچاپیروي لکه وریښم. د ښیښې بدن یې د شګو په واسطه توږل شوی او د غوړ شوي ګلابي زرو لوګو لري، په داسې حال کې چې د بوتل سر یې د مات فلزي بریښنایي پوښ پروسه کاروي. بکس یې د مات طلایي اکریلیک څخه جوړ شوی چې فلزي برجستګي او ګرم مهر لري. نیمه شفاف ځمکنی جوړښت یې ثابت او آرام نیول ملاتړ کوي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Wuliang Image د شرابو بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Wuliang Image د شرابو بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Wuliang Image د شرابو بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
- Dimensions & Packaging
- The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
- Tags
- Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
- Production Technology
- The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
- Design Challenge
- This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
- Research
- Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era. - Inspiration
- The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
- Project Duration
- The project started in September 2021 in Torino and finished.
- Operation Flow
- For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
- Team Members
- Luo Heng
- Image Credits
- Luo Heng
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