Satine Jersey د شودو بسته بندي by Blackandgold Shanghai

Satine Jersey د شودو بسته بندي by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

اوسپنهبسته‌بندي· 2022

Satine Jersey د شودو بسته بندي

by Blackandgold Shanghai

Client: Yili Group

د اوسپنې A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

Verify Award Status for #134131

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Jersey د شودو بسته بندي

ساتین جرسي یو داسي بسته بندي ده چې د یو معیاري جرسي شودو محصول لپاره ډیزاین شوې ده. دا ډیزاین د Art Deco سبک څخه کار اخلي ترڅو د شتمنۍ او تجملي احساس بیان کړي او د شودو اصلیت منعکس کړي. شاتنۍ برخه د ساتین شنه رنګ سره پوښل شوې ده او لوگو په طلايي رنګ کې ترتیب شوی دی. طلايي کرښه‌یز انځورونه د بریتانیا یو منظره او د جرسي یو لبني فارم ښیي، چې د لندن آی (London Eye) لخوا چاپیره شوي دي. د محصول نوم د اروپايي مهر شمعي ډول (sealing wax motif) دننه ځای پر ځای شوی ترڅو د بریتانیا دودیز ارزښتونه وښيي. د بسته بندۍ دننۍ برخه د المونیم ورق څخه جوړه ده او بهرنۍ بکس د بریښنا لرونکي سپین کاغذ څخه جوړ شوی دی.

The Recognition

About the د اوسپنې A' Design Award جایزه

Satine Jersey د شودو بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Satine Jersey د شودو بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Satine Jersey د شودو بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Dimensions & Packaging: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Tags: Packaging, milk, premium, China, Jersey
Production Technology: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Design Challenge: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Research: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Inspiration: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Project Duration: The project started in February, 2020 and the product is launched in April, 2020.
Operation Flow: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Image Credits: All photos credits to blackandgold Shanghai, 2022.