Angle د فیشن بوتیک د داخلي ډیزاین by Shanchuk Design

Angle د فیشن بوتیک د داخلي ډیزاین by Shanchuk Design is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.

برونزدننۍ ډیزاین· 2022

Angle د فیشن بوتیک د داخلي ډیزاین

by Shanchuk Design

Client: SHANCHUK Design

د برونز A' Design Award جایزه Winner in دننۍ ډیزاین Category

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Colors

The Design

About Angle د فیشن بوتیک د داخلي ډیزاین

انګل (Angle) په چین د شینژن ښار کې موقعیت لرونکی د څو نښو (multi-brand) فیشن بوتیک دی. دا پلورنځی ۲۱۸ مربع متره ساحه لري او د لږ ویش سره د یو خلاص ځای په بڼه ساتل شوی دی. مرکزي ستنې د ستنلس سټیل په چوکاټونو (racks) کې پوښل شوي دي چې د نندارې د واحدونو په توګه هم کار کوي. د کالو د بدلولو خونې د اینې بلاکونو (mirrored blocks) څخه ګټه اخلي، او د پیسو ورکولو سیمه د یوې ښکیل شوې بلاک (inlaid block) په بڼه ده چې د ګرم طبیعي بافت لرونکی کاونټر لري. له پاسه تر ښکته پورې کړکۍ د ورځني رڼا دننه راوستلو لامل ګرځي، پداسې حال کې چې د بدلېدونکي روښنایي لرونکی بیضوي (oval) چتي څراغ او سپاټ لایټونه محصولات روښانوي. کږې بڼې د پیرودونکو لپاره یو نرم او آرامه چاپیریال رامنځته کوي.

The Recognition

About the د برونز A' Design Award جایزه

Angle د فیشن بوتیک د داخلي ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Angle د فیشن بوتیک د داخلي ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Angle د فیشن بوتیک د داخلي ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Formation of customers is a part of the space; therefore the project rebuilds the relations between customers, foot traffic, products, and displays. The design team hope that it will construct a wonderful natural physical state here. The quality of softness and strength, blocks of comfort and neatness, curves of gentleness and delicateness, will bring changeable and interactive feelings and visions to customers with every movement.
Dimensions & Packaging: Gross built area: 218 sqm;
Type: Boutique;
Main materials: Stainless steel, Wood, Veneer, Art paint, Tile
Tags: SHANCHUK DESIGN, Multi-brand store, High-end fashion shop, Stylish boutique, Artistic life
Production Technology: As the visual center of the entire space, the middle columns were wrapped into the stainless steel rack for parts of display function. A few steps forward, there are fitting rooms with mirror block devices. The cashier area is presented in the form of an inlaid block. The stainless steel material envelops the entire volume and the cashier counter is composed of warm and natural texture, which conveys the attributes of high-end fashion as a whole.
Design Challenge: Challenges of the project: In fact for the design team, they are not just interior designers who solve many technical problems in practical terms. For example, how a large number of curved design elements can be better presented in actual technology. More importantly, the design team are also "atmosphere" designers. The design team hope that the space is in line with the characteristics of women. Therefore, female consumers can be embraced with warmth and comfort when they enter this space. The design team understand it as "Psychological Design".
Research: There are floor-to-ceiling windows with in the store, which brings in a considerable amount of natural light. Besides, the design team designed an oval horizon ceiling light with adjustable brightness. The horizon ceiling light resembles the shape of angel eyes, allowing the light to cover the space. At the same time, the design team have matched spotlights to provide the focused display lighting for the products, where customers can choose the specific items as well as feel the natural and comfortable light environment.
Inspiration: Angle is one of the most iconic high-end multi-brand stores in Shenzhen, China. Angle means "aspects and degrees", which symbolizes as its name - a collection of individuals with sharp outlines. As the second store of Angle, this project is located in Overseas Chinese Town, Nanshan District, Shenzhen, China. Through diversified styling, Angle connects fashion with life, explores art with life, and creates a diversified lifestyle and artistic expression.
Project Duration: Started in March 2021;
Finished in October 2021;
Location: OCT PARK, Nanshan District, Shenzhen, China
Operation Flow: The design team hope that customers will immerse in an interactive and living space. All the people, creations and the indoor space consist in a unique picture, a beautiful verse, and a glorious symphony. Customers enter, move, and leave around the products, to feel the living style in ANGLE. Based on the assumptions above, the design team did not set much division, but kept the whole space integrated with the form of construction to create a sense of heaven and earth.
Team Members: Company: SHANCHUK DESIGN;
Main designer: Christian Leung;
Designer: Zoe Jiang;
Image Credits: Vincent Lin / SHANCHUK DESIGN