Environment Day د کړکۍ ښودنه by Gravity Design and Arcelik

Environment Day د کړکۍ ښودنه by Gravity Design and Arcelik is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in پایدار محصولاتو، پروژو او شنه ډیزاین Competition Category.

اوسپنهپایدار محصول· 2022

Environment Day د کړکۍ ښودنه

by Gravity Design and Arcelik

Client: Arçelik

د اوسپنې A' Design Award جایزه Winner in پایدار محصول Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Environment Day د کړکۍ ښودنه

د چاپیریال ورځ د استانبول یو پلورنځي لپاره جوړه شوې د کړکۍ ښودنه ده. دا ښودنه یو په لاس جوړ شوی وچ ځمکني دیوال لري چې د تیریدونکو خلکو پام ځان ته اړوي. دا نظر د وچکالۍ او په ځمکه کې د طبیعي سرچینو له لاسه ورکولو څخه راپیدا شو. یو شنه سیمه داسې ډیزاین شوه چې وچه ځمکه ونیسي او وښیي چې بیا راژوندی کیدل لا هم ممکن دي. وچه ځمکه د خټو څخه جوړه شوې وه چې پر MDF تختو ولګول شوې او د یوې اونۍ لپاره یې د لمر پر مخ وچه کړل شوه ترڅو یوه چاودیدلې مخامخ سطحه رامنځته شي. شنې سیمې د خزو (موس) څخه جوړې دي او تورې له وود څخه پرې شوي دي. د ښودنې شاوخوا ۹۸ سلنه برخه د دوامداره او عضوي موادو څخه جوړه شوې ده.

The Recognition

About the د اوسپنې A' Design Award جایزه

Environment Day د کړکۍ ښودنه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Environment Day د کړکۍ ښودنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Environment Day د کړکۍ ښودنه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Dimensions & Packaging: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Tags: Sustainability, Window Display, Showcase, Green, Clay, Drought
Production Technology: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Design Challenge: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Inspiration: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Project Duration: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Operation Flow: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Team Members: Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Image Credits: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.