Stories of Communication د برانډ پیژندنې ډیزاین by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2022
Stories of Communication د برانډ پیژندنې ډیزاین
by Mengyi Xie
Client: School of Communication, East China Normal University
د برونز A' Design Award جایزه Winner in ګرافیک Category
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The Design
About Stories of Communication د برانډ پیژندنې ډیزاین
د ارتباط کیسې د یوې پوهنتون د ارتباطاتو پوهنځي د پنځلسمې کلیزې لپاره جوړ شوی بصري پیژندنې ډیزاین دی. اصلي لوگو یو هندسي گرافیک دی چې د ۱۵ عدد پر بنسټ جوړ شوی. له اصلي لوگو څخه، د ۱۰۰ فرعي لوگوګانو یوه ډله رامنځته شوې. هره فرعي لوگو د ارتباط له تاریخ څخه یوه کیسه، اختراع یا نوښت وړاندې کوي، له هغو زیو تړلو ریسمانونو څخه چې په تاریخمخکینیو کې کارول کیدل تر لومړي ورځپاڼې او د نړیوال ویب پورې. فرعي لوگوګانې د وخت په ترتیب سره ځای پر ځای شوي او په پوسترونو، بلنهلیکونو، بروشرونو، د غونډو ځایونو ښودنو او یادگارونو کې کارول شوي دي.
The Recognition
About the د برونز A' Design Award جایزه
Stories of Communication د برانډ پیژندنې ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Stories of Communication د برانډ پیژندنې ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Stories of Communication د برانډ پیژندنې ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- Dimensions & Packaging
- There were all kinds of size for the physical application products in this project.
- Tags
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
- Production Technology
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- Design Challenge
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- Research
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- Inspiration
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- Project Duration
- The project was in Shanghai.
- Operation Flow
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
- Team Members
- Mengyi Xie
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