WWI Cultural Trail لارښود کتاب، نقشه by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د چاپي او خپرشوو رسنیو ډیزاین Competition Category.
اوسپنهچاپ· 2022
WWI Cultural Trail لارښود کتاب، نقشه
Client: Emanuela Spedicato, SeTe srl
د اوسپنې A' Design Award جایزه Winner in چاپ Category
Verified Award Winner
Verify Award Status for #136363The Design
About WWI Cultural Trail لارښود کتاب، نقشه
د لومړۍ نړیوالې جګړې کلتوري لار یوه لارښودنه کتاب دی چې د اټالوي الپس غرونو کې د یوې غرنۍ لارې لپاره یو ونښلېدونکی نقشه لري. دا کتاب ۹۴ مخونه لري او د ۱۸۵ په ۲۳۵ ملي متره اندازه لري. په وروستي مخ کې د کاغذ یو ونښلون د ۱ نه ۲۵۰۰۰ پیمانې یو نقشه ساتي، چې کله خلاصیږي نو ۷۰۰ په ۷۰۰ ملي متره کیږي. د لارې اته مرحلې د اوږدوالي، لوړوالي او وخت د توضیحاتو سره تشریح شوي دي. زاړه انځورونه، شعرونه او لنډ متنونه په همدې غرونو کې د لومړۍ نړیوالې جګړې یادونه کوي. یو تیاره شنه رنګ پلیټ او د ټایپ رایټر ډوله فونټونه د هغه دورې احساس وړاندې کوي. پلونکي کولی شي یوازې سپک نقشه له ځان سره پر لاره یوسي.
The Recognition
About the د اوسپنې A' Design Award جایزه
WWI Cultural Trail لارښود کتاب، نقشه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له WWI Cultural Trail لارښود کتاب، نقشه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. WWI Cultural Trail لارښود کتاب، نقشه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
- Dimensions & Packaging
- The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
- Tags
- book, world war I, map, cultural trail
- Production Technology
- The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
- Design Challenge
- The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
- Research
- In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
- Inspiration
- I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
- Project Duration
- The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
- Operation Flow
- The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
- Patents
- ©Emanuela Spedicato 2021
- Team Members
- Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari
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