KGI Bank بانکي ویب پاڼه by Frog Singapore

KGI Bank بانکي ویب پاڼه by Frog Singapore is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in ویب پاڼې او ویب ډیزاین Competition Category.

اوسپنهویب· 2022

KGI Bank بانکي ویب پاڼه

by Frog Singapore

Client: frog Singapore

د اوسپنې A' Design Award جایزه Winner in ویب Category

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Colors

The Design

About KGI Bank بانکي ویب پاڼه

د KGI بانک يوه غبرګون‌ورکوونکې (ریسپانسیو) ویب پاڼه ده چې د يوه بانک لپاره ډيزاین شوې ده او څلور فرعي ادارې پکې شاملې دي. دا ویب پاڼه د شرکتي او خوړونکي (رییل) معلوماتو دواړه په يوه متحده تجربه کې وړاندې کوي. یو ساده شوی بصري مفهوم پیرودونکو ته دا امکان ورکوي چې د بانک بېلابېل اړخونه پرت په پرت وپیژني. کوچنۍ حرکتونه (مایکرو انیمېشنونه) عادي متقابل عملونو ته احساساتي ښکېلتیا زیاتوي. د عمل غوښتنلیکونه (کالز ټو اکشن) او عام کارول شوي وسایل نږدې ځای پر ځای شوي دي ترڅو بل ګام ته لاره هواره کړي. ښه شوې لارښوونه (نیویګیشن) د فرعي ادارو برخو ترمنځ نرمه لارښوونه وړاندې کوي. د کارونکي مینځپانګه (یوزر انټرفیس) په Figma کې ډیزاین شوې وه.

The Recognition

About the د اوسپنې A' Design Award جایزه

KGI Bank بانکي ویب پاڼه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له KGI Bank بانکي ویب پاڼه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. KGI Bank بانکي ویب پاڼه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions & Packaging: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tags: User Experience, User Interface Design, Design System, Website, Responsive
Production Technology: The user interface of this website was designed in Figma.
Design Challenge: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Research: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Project Duration: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Team Members: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Image Credits: frog Singapore, 2022