Galaxy Command HQ of ACG اصلي دنده: مکرہ پلورنځی (فلاگشپ سټور) by Rich Honour International Designs Co., Ltd is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.
برونزدننۍ ډیزاین· 2022
Galaxy Command HQ of ACG اصلي دنده: مکرہ پلورنځی (فلاگشپ سټور)
by Rich Honour International Designs Co., Ltd
د برونز A' Design Award جایزه Winner in دننۍ ډیزاین Category
Verified Award Winner
Verify Award Status for #137142The Design
About Galaxy Command HQ of ACG اصلي دنده: مکرہ پلورنځی (فلاگشپ سټور)
د ACG ګلیکسي کمانډ مرکز په تائیوان کې د تایپې ښار کې یو مکرہ پلورنځی دی چې د یوې پلورنځۍ مرکز په لومړۍ پوړ کې ۲۳۲ مربع مترو ساحه لري. دا پلورنځی د انیمي، کامیک او لوبو محصولات د یوې کیسهیی ترتیب له لارې وړاندې کوي، نه د برانډ پر بنسټ. د پیرودونکو سفر له پنځو سیمو تیریږي: یوه دهلیز چې د ځانګړو نندارو لپاره ده، یوه استقباليه چې د پیرودونکو خدماتو لپاره ده، یو وسلهوال مرکز چې د کرکترونو د اکسسوارونو لپاره دی، د موز خونه چې د یوې لیږدېدونکې ساحې په توګه کار کوي، او یوه بهرنۍ سیمه چې د انعکاسي دهلیز-ښار په بڼه جوړه شوې ده. د مانګا ګرافیکونه، انعکاسي موادو او یوځای رنګونه د پرلهپسې دنیاوو احساس رامنځته کوي.
The Recognition
About the د برونز A' Design Award جایزه
Galaxy Command HQ of ACG اصلي دنده: مکرہ پلورنځی (فلاگشپ سټور) د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Galaxy Command HQ of ACG اصلي دنده: مکرہ پلورنځی (فلاگشپ سټور) څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Galaxy Command HQ of ACG اصلي دنده: مکرہ پلورنځی (فلاگشپ سټور) اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products. - Dimensions & Packaging
- Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
- Tags
- ACG, MAG, E-Muse
- Production Technology
- The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped. - Design Challenge
- Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
- Research
- RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
- Inspiration
- The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us. - Project Duration
- Oct.2020~May.2021 in Taipei, Taiwan.
- Operation Flow
- ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
- Team Members
- Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee
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