Can You See the Music متحرک پیژندنه by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
سپین زرګرافیک· 2022
Can You See the Music متحرک پیژندنه
Client: Franz Liszt Chamber Orchestra
د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category
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- Verified Award Winner
- Verify Award Status for #137173
The Design
About Can You See the Music متحرک پیژندنه
د فرانز لیزټ چیمبر آرکسټرا لپاره رامینځته شوی کار د میوزیک لخوا پرمخ وړل شوی متحرک برانډ پیژندنه ده چې هدف یې د آرکسټرا بصري بڼه بیا راژوندي کول دي. د دې جوړونکو د میوزیک بدیل ژبه ایجاد کړې ، د کوم په واسطه چې هر ډول سندرې د تعریف شوي لارښودونو په سیټ کې لیدل کیدی شي. پیژندنه د آرکسټرا هر غړي ته اجازه ورکوي چې خپل شخصي لوګو جوړ کړي، د دوی د خوښې د ریپرټویر پورې اړوند. سربیره پردې ، د دودیز پرمختللي لوګو ډیزاین غوښتنلیک له امله ، حتی لیدونکي کولی شي د هویت نوي کولو پروسې فعاله برخه شي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Can You See the Music متحرک پیژندنه د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Can You See the Music متحرک پیژندنه څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Can You See the Music متحرک پیژندنه یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
- Team Members
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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