Figura برانډینګ، د بندۍ ډیزاین by Anja Zambelli Colak

Figura برانډینګ، د بندۍ ډیزاین by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2022

Figura برانډینګ، د بندۍ ډیزاین

by Anja Zambelli Colak

Client: Zambelli Brand Design

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

12,437

Verified Award Winner

Verify Award Status for #137540

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Figura برانډینګ، د بندۍ ډیزاین

فیګورا د مدیترانې سیمې د خوندورو خواړو لپاره یو برانډینګ او د بندۍ ډیزاین دی، چې د انځر کیکونه، چاکلیټونه او د زیتون تیل پکې شامل دي. دا هویت د یوې انځر نمې پر بنسټ ودان شوی، چې د هوایي بالون په بڼه ډیزاین شوې ده او دا د سفر او د برانډ بنسټ ایښودونکي د مدیترانې ریښو ته اشاره کوي. زر رنګه، ارغواني او شین رنګونه اصلي موادو ته اشاره کوي. د انځر پاڼو، څپو او د کب پوستکي نمونې د مدیترانې سیمې یادونه کوي. لیبلونه او کاغذي بندۍ د پینټون رنګونو په کارولو سره د فیدریګوني کاغذ پر مخ چاپ شوي، چې زر ورقې پکې زیاتې شوې دي. دا ډیزاین محصولات د آسیایي بازار ته معرفي کوي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Figura برانډینګ، د بندۍ ډیزاین د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Figura برانډینګ، د بندۍ ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Figura برانډینګ، د بندۍ ډیزاین د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak