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Carbon Research د برانډ پیژندنه by Sxdesign

Carbon Research د برانډ پیژندنه by Sxdesign is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


برونزګرافیک· 2022

Carbon Research د برانډ پیژندنه

by Sxdesign

Client: Carbon Research

د برونز A' Design Award جایزه Winner in ګرافیک Category

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Verified Award Winner

Verify Award Status for #137997

Colors

The Design

About Carbon Research د برانډ پیژندنه

کاربن ریسرچ یو برانډ پیژندنه ده چې د کاربن غیر جانبدارۍ په شرایطو کې د یو علمي مجلې لپاره جوړه شوې ده. لوگو د ځمکې انځور د کاربن اتومي جوړښت سره یوځای کوي ترڅو چاپیریال ساتنه څرګنده کړي. د کرښو نښلونه د ځمکې د عرضي مدارونو (لاتیتودز) او د الکترون مدارونو ترمنځ یووالی رامنځته کوي، چې د پرانیستي فکر او پراخ اړیکو نښه ده. متناسب او راڅرخنده جوړښت د یوې یوموټي علمي ټولنې انعکاس کوي. گډ لوگو د مجلې پر پوښونو او نورو فزیکي رسنیو چاپیږي، او د ۲۰ په ۵ ملي متره کچه کې هم لوستل کیدونکی پاتې کیږي.

The Recognition

About the د برونز A' Design Award جایزه

Carbon Research د برانډ پیژندنه د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Carbon Research د برانډ پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Carbon Research د برانډ پیژندنه اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Dimensions & Packaging
The combine logo can be print on the minimal size at 20mm x 5mm.
Tags
graphics, illustration and visual communication, logo, academic journal, carbon, earth
Production Technology
It can be printed on magazine covers or other products.
Design Challenge
In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
Research
Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
Inspiration
Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
Project Duration
The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
Operation Flow
The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
Patents
Sxdesign
Team Members
Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
Image Credits
Sxdesign

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